It's simply not enough to call on someone and make a presentation. If you don't follow up
at least seven times, you are wasting your time, as well as theirs. The more time you put
into getting to know your potential customers, the better your relationship will be.
Because of that, you need to follow up
after a presentation, at least 7 times, and sometimes longer. Here you'll find some
creative ideas to follow up that will be sure to impress anyone.
1.
Your first follow up should be a hand written note, thanking them for their time. Use a
nice card, embossed with your logo, if you want, or just a simple "Thank You"
card available anywhere.
2. Second, find some "Cheese Straws" at a specialty store, and send it with a
note saying: "Grasping at straws to find the perfect solution to...(include a problem
you can solve for them)?"
"We can help!"
This is not only a cleverly
worded reminder of your presentation, but something for them to taste and remember you by.
3. Rolodex cards are excellent reminders: include a note that says: "We are always at
your fingertips when you need us!" Make sure your rolodex card has the little tab at
the top with either your name, or the biggest benefit of using your services: this will
make it stand out from the others cards in the file.
4. Next, send a bag of popcorn with a note saying: "Just
popping in to remind you that we can.... " (mention one of the benefits of using your
services or products).
5. A coffee mug imprinted with your logo, and filled with some
coffee packets and even a cookie could be next: this will remind them of your visit every
time they enjoy their coffee.
6. A seed packet with this message: "We would love to help
you grow your business" is another original idea that will leave a great impression.
7. Chocolate business cards will be a tasty reminder of your
services. This one may be a little more expensive, but well worth the cost. You'll need to
pay for a plate with your logo, but it's a one time cost that will pay you many times
over. The chocolate business cards are a great conversation starter, and something that
will separate you from your competition.
These are just a few ideas: there are many more ways to keep your
name in front of potential clients.
And to keep track of what you did, create a folder for each
presentation and set up your follow-ups before you even go to your presentation.
You are now on your way to success: good luck with your next
presentation!
