
Sold in sedan and hatchback body styles, the
2012 Focus comes with a 160-hp,
direct-injection four-cylinder engine and
five-speed manual or six-speed automatic
transmission. It will catch the eyes of
those looking for a new compact car.
Mark Maynard
11-05-03
Ford has done such a complete remake of
its 2012 Focus small car that it is now a
"want" and not so much a "have to."
Until this year, none of the American car
brands put much effort into making well-made
small cars. Profits on them were low, and
this country just didn't roll that way. Big
was better.
Ford still has big — Explorer, Flex,
Expedition — but it now has a competent
lineup of passenger cars: Fiesta, Fusion,
Taurus and, now, Focus.
Sold in sedan and hatchback body styles,
all models come with a 160-hp,
direct-injection four-cylinder engine and
five-speed manual or six-speed automatic
transmission. There are four trim levels —
S, SE, SEL and Titanium — and pricing starts
at $16,995 for the entry-level sedan with a
five-speed manual. Base equipment includes
remote locking, power windows and locks,
four-speaker audio system, air conditioning
with air filter, height-adjustable driver's
seat and tilt-telescopic steering wheel, six
air bags, and electronic stability and
traction controls.
The six-speed automatic is so slick — and
it gets better fuel economy than the manual
— that most retail sales will be for the SE
and SEL ($17,995 and $20,995), which
includes the automatic. (The transmission
adds $1,095.) These models come with the
much talked about Sync system —
voice-activated phone, cabin and audio
features - and access to more option
packages.
The Titanium sedan test car was a
believable $24,385 with the moonroof ($795)
and the handling package ($595), which added
good-looking 18-inch alloy wheels, sport
suspension and a full-sized spare tire.
The hatchback starts at the SE level for
$18,790; the SEL five-door, $21,790,
includes the automatic. The loaded Titanium
is $23,490.
The much-advertised 40 mpg highway fuel
economy rating is for the SE sedan with SFE
package — super fuel economy — for $19,585.
It adds 16-inch steel wheels with aero wheel
covers, active grille shutters,
high-efficiency tires, four-wheel disc
brakes, rear spoiler and a special SFE
badge.
The S model comes with front discs and
rear drum brakes with 4-sensor, 4-channel
ABS and electronic stability control.
Uplevel models have four-wheel discs.
I'm partial to the hatchback styling, but
the Kona Blue Metallic test car turned heads
and provoked positive comments from
colleagues and passersby. The sedan has
trunk space of 13.2 cubic feet, though the
Titanium's subwoofer tucked along the ride
side cuts into some space. The hatchback has
23.8 cubic feet behind the second row and
44.8 cubic feet with the seats folded.
The test car was enjoyable to drive with
good steering feedback, smooth road manners
and good sightlines for the driver. The
sport suspension is firm, but not so rough
that you wouldn't want to make long daily
commutes. The gasoline direct-injection
2.0-liter engine has good pull around town,
and there's freeway merging power after a
double downshift from the six-speed.
There are a lot of good new compacts this
year, including the Chevrolet Cruze, Hyundai
Elantra and the upcoming re-engineered Honda
Civic. Compared to the new Elantra or Cruze,
the Focus is sportier looking and sportier
to drive, but those competitors have their
own finesse, too.
Focus will be an easy sell. Prices are
higher than the 2011 model, but there is no
comparison to quality of assembly or the
materials that go into the 2012.
Mark Maynard is driving in cyberspace at
Mark.Maynard@uniontrib.com.
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