The mailbox is solid and sturdy. It's bolted in, good and
tight. It looks like it can withstand a lot of weight - even the Visa and Capital One and
MasterCard and American Express offerings that show up every day.
Still ...
The poor
thing.
Ever since Halloween - or maybe it was the
Fourth of July - it's been facing an annual, Herculean, near-impossible challenge:
absorbing the crush of holiday catalogs.
The catalogs are easy to spot. Their covers depict snowmen and Christmas trees and reindeer and cookies
and Santa and gaily wrapped presents and happy little children and fire-crackling logs in fireplaces ...
.
They're
stacking up and they're stacking up fast. Together, they could be used as a doorstop for
one of those giant, creaky doors you see in medieval castles.
They can be full of surprises, too.
Got one that touts rugs, for instance. Rugs? For Christmas?
How do you gift-wrap an 8-foot-by-11-foot shag?
Me,
to Wife: "I hope you like it."
Wife: "Oh wonderful.
And does it come with a vacuum cleaner? Because that would really make my day."
Got one that sells holiday pears.
Here's one selling just pajamas. Got to sleep on that.
A holiday catalog that specializes in quirky gifts offers a
children's book titled "Walter the Farting Dog." You also can buy a plush dog that, when
you squeeze it, produces a sound similar to that of a whoopie cushion. Who says Christmas
has lost its meaning?
Even the National Geographic
Society produces a catalog. And talk about a great gift idea - award-winning
remote-controlled tarantulas with realistic moving legs.
Me, to Wife: "I hope you like it."
Wife: "I hope it's poisonous."
Who buys this stuff? Who can afford to buy such things?
These aren't exactly 99-cent store catalogs. In one from Herrington, a pair of sunglasses
goes for - ho, ho, ho - $149.95.
The Christmas
catalog deluge is just part of the year-round catalog deluge. American households get 19
billion catalogs annually, leading some to push for ways to slow down the solicitation.
Environmental groups have created something called Catalog
Choice. The free service contacts the retailers you select and asks them to remove your
name from their mailing lists. The Web site is
www.catalogchoice.org. But
this goes beyond environmental concerns.
One
wonders: What's become of the joy of strolling down Main Street on a chilly winter night,
checking out decorated storefronts and - lo and behold - spotting the perfect gift for
that someone special?
Oh.
I'm, like, so living in 1940.
To do your holiday shopping these days you have choices:
fight traffic, find parking, navigate crowded malls and stand in long lines. Or, hunker
down at home and leaf through catalogs or surf the Internet, which, for some, probably
sounds more inviting.
Many shoppers apparently hit
the Web after seeing products in a catalog. You can order by phone, by mail, by fax, by
computer.
Hence, the catalogs keep coming. And
coming.
Catalogs offer gifts just for children,
adults, the green-minded, wine lovers, art enthusiasts, sports fans ... .
So, in theory, even the lamest of gift givers can find
something that just might just put a smile on someone's face on Christmas morning, given
all the choices available.
Take this beauty that I
found in a Brookstone catalog. A reading lamp featuring a "golfer who putts a golf ball
into a cup while the crowd cheers in the background."
Me, to Wife: "I hope you like it."
Wife: "Wow! It's perfect."
Well, I'm guessing that will be her reaction. It's really
cool.Visit Copley News Service at
www.copleynews.com.