OK, we know that many of you out
there have a thing for shoes, but you
probably also have a thing for sunglasses.
Sunglasses, a top fashion accessory, are
second only to shoes, according to
authorities at the Sunglass Association of
America, who predict that the "Class of
2008" sunglasses offer a wider range of
styles - from classic, to sport-chic, to la
femme romantique - and are packed with new
features that enhance all-day comfort and
optimize eye protection.
And, what's more, consumers will find
sunglasses to compliment a wide range of
facial shapes and meet the needs of every
budget, from hundreds of dollars to well
under $30.
"The fun and fashion appeal of this
year's sunglasses is standard equipment on
styles worn for pure glamour, easy-going
leisure lounging, or extreme weekend warrior
pursuits," says Dave Bibbey who, in addition
to his duties as SAA president, is vice
president of product supply for Zoom
Eyeworks, based in Berkeley, Calif.
"This year, consumers will see new takes
on old favorites, like the aviator look and
the latest iterations of extremely popular
shields, which are super stylish and provide
excellent protection," adds Melanie Martin,
SAA vice president and co-CEO of Suntech
Optics in Vancouver, British Columbia.
"Whether driving, playing beach
volleyball, beachcombing or reading by the
pool, this year there is a quality pair of
sunglasses for everyone."
What are the hottest sunglass styles,
details, materials and features to watch for
in spring and summer of 2008?
According to Bibbey and Martin, here's a
sneak peak at what to expect when shopping
for sunglasses for men, women and children:
Q: What's
happening with frame styles?
Bibbey: For 2008, expect a fresh look at
classic styles like the aviator frames, and
a renewed emphasis on wraps or shields. The
large, oversize frames will still be
popular, but watch for a more diverse
selection of sizes and shapes in '08.
Q: What
about frame colors?
Martin: Definitely, in terms of the
vintage, retro frames we'll see basic colors
of gloss black, tortoise and white. Metals
will be primary colors - gold, silver, black
and white. Brights such as cherry red,
orange and pink will also be popular.
Q: And as
for frame embellishments?
Bibbey: Watch for more medium-sized
frames, which lend themselves to decorative
details - prints and polka dots on the
inside of the frame, flowers, stones and
logo treatments on the outside.
Q: Any new
materials or design features of note?
Martin: One area to watch for is
"eco-trends" in the new eyewear. We are on
the cusp of a transition from pure fashion
fantasy to a sense of environmental
responsibility. And that means increased
interest in frames made from recycled
materials.
Plus, consumers now understand the need
for all-day UV protection. So frames must
provide all-day comfort. Therefore, watch
for non-slip nose pads, nylon temple tips,
spring hinges and lightweight, composite
frames; they enhance comfort and provide
additional protection from wind and sun.
Q: And
lenses?
Bibbey: Glare-cutting polarized lenses
will continue to be very popular. These are
great for driving and for sports. They
eliminate harsh glare and boost color. The
neutral grays are super in bright sunlight
and bronze lenses work in a wide variety of
outdoor conditions.
Q: Speaking
of sports, what types of sunglasses will be
available for the "weekend warrior?"
Martin: Active lifestyles require outdoor
sun protection. The demand for performance
eyewear continues unabated. Polarized and
photochromic lenses are becoming the norm.
Weekend warriors - from cyclists to runners
- will find sleek, Euro-inspired styles.
They are lightweight, durable, offer
fantastic protection and look incredible.
Q: Tell us
about the "sun-reader revolution."
Bibbey: This is a new breed of
high-fashion eyeglasses that marries sun
protection with the corrective optics of the
finest over-the-counter reading glasses.
These sunglasses provide optimal UV
protection in bright conditions and
magnification for reading and close-up
tasks, in a variety of powers.
They are a great new option for active,
farsighted consumers. Imagine, no more
switching glasses to read on the beach or
text message a friend.
Sharon Mosley is a former fashion editor
of the Arkansas Gazette in Little Rock and
executive director of the Fashion Editors
and Reporters Association.
© Copley News Service
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